Punjabi Fusion

Punjabi Fusion is a Indian Takeaway located on Dumbarton Road in Glasgow.

Concept

The customer asked for a redesign of their old menu and wanted a lot of the old items cut out. The menu was to feature the colours of the Indian Flag.

Design

Planning the layout in advance was essential as there was a lot of text. Columns were planned out so they would roughly have the same amount of lines. Any space left was filled with images of the food on offer.

The font was updated to Alegreya and Source Sans Pro. A bold Alegreya was used for the headings and item names which helped the text stand out at smaller sizes. Source Sans Pro was used to display the prices cleanly.

A subtle Indian pattern is also present in the background so that the menu overall wasn’t too dark. The final menu was A5 roll folded on 130gsm stock.