ASCL Promo

This video was created for hdc’s stand at the annual ASCL 2019 conference. It was played on a TV which was intergrated into a larger banner stand.

Concept

A few ideas were pitched to the conference team about what the video could look like and we decided on a blackboard style backdrop with animated icons and text. The videos aim was to draw customers over to the stand so the team could interact with them.

Design

As a result, the final video animates through a variety of slides which contains bold headings and icons relating to the products hdc offer. The video contains no product images as the goal was to draw customers over to the stand in order to show them the physical product.