hdc 20th Logo Concept

For this project, the aim was to pitch ideas for the 20th anniversary logo of hdc.

Concept

The brief was left open with the only condition being that the logo mark from the original design be kept.

Design

In the zero you can see the old mark which is one of the first things the eye is drawn to. The hint of colour in an all black logo helps to achieve this. The updated typeface is Lato whilst the number is a edited version of Roboto.